New Station Replaces The Mountain in Entercom’s Seattle Lineup.
Seattle, WA – At 3pm Pacific time today, Entercom launched a new Hot AC radio format in the Seattle market. The New HOT 103.7-The Rhythm of Seattle, replaces The Mountain in Entercom’s Seattle lineup. The New HOT 103.7 will be a unique, clearly defined station targeting modern Seattle women. It will play today’s hits with throwbacks from well-known artists from the 2000s and 1990s.
“Our new Hot AC, with its rhythmic format, will be everything our competitors are not, giving Seattle women a new radio choice,” said Jack Hutchison, Vice-President/Market Manager at Entercom Seattle. “These are exciting times for Entercom Seattle and for our advertisers. The New HOT 103.7 will provide a unique way to reach Seattle’s modern women, targeting those who have moved beyond the 18-year-old mindset and grown out of the younger CHR sound as well as the sleepy format of older AC stations.”
Entercom Seattle VP/Programming and Operations, Dave Richards, has announced that current KKWF PD, former longtime Program Director of 106.1 KISS FM and former Vice-President for CHR for CBS Radio nationwide, Mike Preston, will lead The New HOT 103.7. “It’s a logical choice. Mike is a brilliant programmer and knows this music and Seattle better than anyone,” said Richards.
“We are building The New HOT 103.7 to compete and win. We will launch with 10,000 songs in a row to build our brand and grow our audience, and we will back up our launch with an aggressive media campaign starting in September,” said newly installed Program Director Mike Preston.
In response to The Mountain leaving the FM dial, Hutchison added, “unfortunately, over time things change and tough decisions have to be made. Unlike most radio stations that simply go away and never come back, The Mountain will live on. We are redoubling our efforts to ensure this unique brand of music is there for our passionate fans. We will continue to dedicate an HD2 Radio channel to the original Mountain, and will continue live streaming on our website as well as delivering content to two different mobile apps.”
Entercom Communications Corp. (NYSE: ETM), led by President and CEO David Field, is one of the largest radio broadcasting companies in the United States, with a nationwide portfolio of over 100 stations in 23 markets, including San Francisco, Boston, Seattle, Denver, Portland, Sacramento and Kansas City.
Known for developing unique and highly successful locally programmed stations, Entercom is home to some of radio’s most distinguished brands and compelling personalities. The company also is the radio broadcast partner of the Boston Red Sox, Buffalo Bills, Buffalo Sabres, Kansas City Royals, Memphis Grizzlies, New Orleans Saints, New Orleans Pelicans, Oakland Athletics, Oakland Raiders and San Jose Sharks.
Entercom focuses on creating effective multi-platform marketing solutions for its customers, incorporating the company’s audio, digital and experiential assets. Additionally, the company has a long-standing commitment to responsible corporate citizenship and environmental stewardship. Entercom stations play a vital, hands-on role in improving their communities, providing over $100 million in annual support for local charitable organizations.
The company’s radio stations have received numerous awards, including multiple Edward R. Murrow Awards for excellence in broadcast journalism, as well as the National Association of Broadcasters (NAB) Marconi Award for excellence in radio broadcasting. In 2012, Entercom was named by Information Week as one of the Top 500 Technology Innovators in the United States.