Buffalo, NY—Today at 12 noon, Entercom Buffalo launched the newest member of its family, Alternative Buffalo 107.7 FM. This new station will connect the best of today’s modern alternative music with young, educated, white-collar professionals who are active, mobile, and always online.
“Our station will reflect the best part of today’s Buffalo. From a revitalized downtown and a growing economy, to a strong sense of environmental protection, to a renewed sense of optimism and community, 107.7 is the New Alternative for a New Buffalo,” said Greg Ried, Vice President and General Manager of Entercom Buffalo.
“We are building Alternative Buffalo 107.7 to compete and win. On Day 1 we will stand alone as the exclusive alternative station in Buffalo. With our unique sound, Alternative Buffalo 107.7 will target an audience in the heaviest acquisition years of their lives. Alternative Buffalo 107.7 will deliver modern consumers who need to buy and buy right now,” Ried added.
Entercom has had tremendous success with alternative stations across the country, including The End in Seattle, The Buzz in Kansas City, and KRNK in Portland. It has drawn on that success to design Alternative Buffalo 107.7.
Renowned alternative program director Mark Hamilton, from KRNK Portland, who is advising 107.7FM on its launch commented, “We conducted extensive local research in Buffalo and listeners were clear … they wanted an alternative, and they wanted modern alternative music,” said Mark Hamilton, the renowned alternative program director of KRNK Portland, who is advising 107.7 FM on its launch. Alternative Buffalo 107.7 will play the very best in today’s alternative music from artists including Mumford and Sons, the Lumineers, Muse, and FUN.”
Entercom also announced it has launched a national search for a program director for 107.7.
The launch of Alternative Buffalo 107.7 means that WBEN will no longer be simulcast on FM. Entercom’s research showed, and Arbitron has confirmed, that over 90% of WBEN listening continued to occur at 930 AM. Ried commented on the move, “We are supremely confident that nearly all of our listeners will migrate back to AM over the next few days. Rest assured WBEN remains the premier news-talk-weather station in the market, and we will continue delivering on that promise.”
Entercom Communications Corp. (NYSE: ETM), led by President and CEO David Field, is one of the largest radio broadcasting companies in the United States, with a nationwide portfolio of over 100 stations in 23 markets, including San Francisco, Boston, Seattle, Denver, Portland, Sacramento, and Kansas City.
Known for developing unique and highly successful locally programmed stations, Entercom is home to some of radio’s most distinguished brands and compelling personalities. The company is also the radio broadcast partner of the Boston Red Sox, Buffalo Bills, Buffalo Sabres, Kansas City Royals, Memphis Grizzlies, New Orleans Saints, New Orleans Pelicans, Oakland Athletics, Oakland Raiders, and San Jose Sharks.
Entercom focuses on creating effective multiplatform marketing solutions for its customers, incorporating the company’s audio, digital, and experiential assets. Additionally, the company has a long-standing commitment to responsible corporate citizenship and environmental stewardship. Entercom stations play a vital, hands-on role in improving their communities, providing over $100 million in annual support for local charitable organizations.
The company’s radio stations have received numerous awards, including multiple Edward R. Murrow Awards for excellence in broadcast journalism as well as the National Association of Broadcasters’ (NAB) Marconi Award for excellence in radio broadcasting. In 2012 and again in 2013, Entercom was named one of the top 500 technology innovators in the United States by Information Week.