Blue Moon Increases Local Sales by 36%
Objective: Blue Moon wanted to create awareness and generate demand with a unique local event to spotlight specials and increase sales at participating vendor locations.
Solution: Entercom created The Blue Moon 21st Birthday Bash, a must-attend event including three local bands, DJ’s, a mechanical bull and full use of a local waterpark. The multi-touch point marketing program utilized direct to consumer emails, web display ads, a personalized micro page, social media and on-air and online radio commercials.
RESULTS: Blue Moon saw an increase of 36% in local sales.