HVAC Business Sees Massive 50% Growth
Objective: Bell Brothers, the biggest HVAC Company in the Sacramento, CA market, had recently added windows to their menu of services and their plumbing division was still fairly new and needed growth. Their existing endorsements on news talk, sports and country format stations were getting stale.
Solution: Entercom Sacramento developed an endorsement driven campaign on KDND 107.9 The END with Katie from The Wake Up Call and KSEG 96.9 The Eagle with Tom Nakashima. Katie and Tom both have huge, passionate fan bases – Katie’s fans are moms who want to stay current and relevant. Tom has been on the air in Sacramento for 35 years and has a credibility with listeners that is second to none. Bell Brothers was now reaching a whole new lifestyle group on The END and another on The Eagle.
RESULTS: Marketing their HVAC, plumbing and the new revenue stream of windows to listeners of two new stations that are strong with homeowners has resulted in 50% growth in 2016, the largest growth the company has seen year over year.