Media Veteran to Oversee Sacramento’s Top Rated Radio Stations
Entercom today announced that Lance Richard has been promoted to become the new VP/Market Manager for Entercom Sacramento.
Richard, a 28-year radio and media veteran, has been with Entercom since 2009, serving as Corporate Vice President of Integrated Sales and most recently as Vice President of Sales at Entercom Sacramento.
“Over the years, Lance has helped to improve our sales organizations, our coaching ability and our ability to deliver multi-platform programs that work for advertisers,” said Weezie Kramer, Station Group President. “Nothing gives me greater pleasure than to reward that success with a promotion to VP Market Manager in Sacramento.”
“We have the best brands in the market, great local talent and content, strong ratings and an excellent team in place. I look forward to continuing our momentum and leading Entercom Sacramento’s market leading portfolio of brands,” said Richard.
Prior to joining Entercom, Richard led leadership and management roles at Monster.com, Emmis Communications, and IP2M. He has a BA from Auburn University.
About Entercom Sacramento
Entercom Sacramento is the largest radio group in the Sacramento metropolitan area, with six radio stations: Star 106.5 KUDL, ESPN 1320, 107.9 The End – KDND, 94.7 KKDO, 98 Rock KRXQ, and 96.9 The Eagle-KSEG. Collectively, they reach over 1.3 million weekly listeners on the air, online, or through mobile devices.
Known for locally programmed stations, Entercom Sacramento is home to some of the biggest brands and personalities, including: The Rob, Anybody and Dawn Show, The Wake Up Call, Charlie Thomas, Bob Keller, Pat Martin, Tom Nakashima, The Dog Joe and Andy Show, Chris K and The Rise Guys.
Entercom Communications Corp. (NYSE: ETM), is the fourth-largest radio broadcasting company in the United States, with a portfolio that, including the announced acquisition of Lincoln Financial Media, boasts over 125 highly-rated radio stations in 26 top markets across the country. Known for developing unique and highly successful locally programmed stations, Entercom’s brands reach and engage close to 40 million people each week, delivering a curated mix of outstanding local personalities and a broad range of compelling music, news, talk and sports content.
Founded in 1968, Philadelphia-based Entercom also operates hundreds of events each year, attracting millions of attendees, and runs a full-service digital marketing division, SmartReach Digital, providing customers with a broad range of digital marketing solutions.