Bringing San Diego Better Music for a Better Workday
San Diego, CA – At 5:00 PM Pacific Time today, Entercom introduced Sunny 98.1! to San Diego. The New Sunny 98.1 will deliver a contemporary playlist of stand-out hits from the 80’s, 90’s, 2000’s and today.
“A lot has changed in the past three years and we felt that there was something missing in the current media landscape in San Diego,” said Pat Paxton, Entercom’s President of Programming. “We brought the best and brightest in to do research. The research unequivocally showed that young 30-40 year olds and our die-hard 40+ fans want a more current and contemporary music mix.”
The new station has been three years in the making. In 2013, Easy 98.1 launched in San Diego and it soon became a market leader, hitting the #1 spot in total audience shortly after the launch, seeing continued success over the past three years among all audience groups.
“Sunny 98.1! is the right station for San Diego…It is fun, upbeat and will feature music that engages listeners by evoking memories and connecting with fans,” said Bob Bolinger, Vice President/Market Manager of Entercom San Diego. “Sunny 98.1! will offer listeners and advertisers tremendous ways to connect with audiences on air, online and at events throughout San Diego.”
The New Sunny 98.1! is positioned and poised to make a huge splash in the market:
- Local Connection: Irresistible live and local personalities and local events
- Community First: A Commitment to social responsibility, cause marketing and making San Diego a better place
- Owning the workday: 10 songs in a row every hour, every day
- Dynamic Format: Up tempo, bright and fun presentation
- High Impact Brand Environment: Less Commercial load more music, great integrated opportunities
“Sunny 98.1! is programmed in San Diego for San Diego,” said Brooks O’Brian, Program Director for Entercom San Diego. “We are excited to bring our listeners live and local personalities and world class events in an up-tempo, bright and fun presentation that only Sunny 98.1! can.”
Look for the Sunny 98.1! to announce its programming lineup, compelling on air personalities in the next phase of the All New Sunny 98.1!
For more information visit: www.Sunny981SD.com
Entercom Communications Corp. (NYSE: ETM) founded in 1968 and Philadelphia based, is the fourth-largest radio broadcasting company in the US with a portfolio of 124 highly rated radio stations in 27 top markets across the country. Laser focused on investing in local communities, content and talent, our brands reach and engage with 40 million people a week. We are known for developing unique and highly successful locally programmed stations, delivering a curated mix of outstanding local personalities and a broad range of compelling music, news, talk and sports content.
With the integration of SmartReach Digital into our product suite, we deliver unparalleled ROI by connecting brands to audiences through our branded sites and over 1,000 events a year. More information is available at www.Entercom.com, Facebook and Twitter (@entercom).