The Ice Age Trail Alliance is a nonprofit group working to create, support and protect a thousand-mile footpath tracing Ice Age formations across Wisconsin. Entercom Madison partnered with the alliance to promote the group’s events and mission on air and on station websites, including Entercom’s 1THING website, to generate awareness and support. In the fall, they released a CD of WMMM in-studio performances called “Live From Studio M Volume 9.” A portion of the proceeds went to the Ice Age Trail Alliance. In addition to providing needed funds, they gave added publicity to the organization.
Find out more about the Ice Age Trail Alliance here: www.iceagetrail.com