Entercom worked with three national environmental organizations, as well as 23 local ones, in awarding grants of $4 million in air time. The grants are part of Entercom’s “1Thing” initiative, an environmental awareness campaign that provides employees, listeners and business partners with actionable ways to start living greener lives.
The first $1 million grant was awarded to Conservation International (CI) and was used to raise awareness for their Team Earth program, which addresses some of the most pressing environmental issues of our day. The grant was a combination of public service announcements, featuring Harrison Ford, and three 30 minute public affairs shows, called “Conversations,” whose topics varied from the use of carbon offsets to the support of local livelihoods in poor nations. These shows featured Stone Gossard of Pearl Jam and former Simpsons writer George Meyer, among others.
Listen to TeamEarth PSA
According to Sonal Pandya of CI, “For Conservation International and Team Earth, joining forces with Entercom allowed CI to use the power of radio to raise awareness about key environmental issues affecting our planet and our lives. The airing of the programs and PSAs allowed CI to reach out to a diverse audience of Entercom listeners; those we would not have been able to reach otherwise.”
The second $1 million grant went to a smaller grassroots organization called 350.org. 350.org works with people around the world to help solve the climate crisis. The 350 refers to a scientific target: 350 ppm C02. Scientists believe we must reduce the amount of carbon dioxide in our atmosphere from its current level of 390 parts per million (ppm) to no more than 350 ppm in order to avoid catastrophic climate change.
Ellen Page was the voiceover in three different PSAs that ran on Entercom stations. According to Jamie Henn, Communications Director of 350.org, “Many thanks again for the opportunity to spread a PSA across the Entercom network. We heard from people across the country who heard the PSA, from excited listeners in South Carolina to San Francisco and we’re confident that we pulled in new supporters through the PSAs. The PSAs were also a big boost for our current supporters. Knowing that 350.org was on the air was a real boost to their local efforts.”
Listen to the 350.org PSA’s350 PSA 1 350 PSA 2 350 PSA 3
The third $1 million grant has been awarded to The Wilderness Society (TWS) and aired in the summer of 2012. TWS is the leading American conservation organization working to protect our nation’s public lands: the 635 million acres collectively owned by the American people and managed by our government. From well-known icons to hidden gems, these lands provide us all with clean air and water; abundant wildlife; havens for recreation, learning, and solitude; and a foundation for a healthy planet.
Listen to The Wilderness Society PSA’sBetty White: Legacy Betty White: Personal Reflections Dave Matthews: Wild Days of Summer Wendie Malick: Take It Back
In addition, each Entercom market selected a local environmental organization they wanted to support and partnered with them on PSAs. The list ranges from the Charles River Conservancy in Boston and the Energy Center in Wisconsin to the Chesapeake Bay Foundation in Norfolk and the Wild Salmon Center in Portland. In total, these grants reflect another $1 million in airtime.