A Midyear Update from David Field



Earlier this year, Anthony Young, the CEO of Mind Share North America, one of the country’s largest advertising agencies, defined radio as a “unique mobile, hyper-local, multi-platform channel that drives word of mouth and delivers scalable brand marketing campaigns for advertisers.”

What a bold vision of how far radio has grown and evolved in recent years. Our core strength hasn’t changed one bit – great brands and personalities engaging, entertaining, and informing our audiences with compelling audio content. That is the heart of who we are and what we do. But today, with the addition of our multiple digital tools and platforms, we have broadened and deepened our engagement of our audiences in many interesting and powerful new ways. As a result, we have emerged as a leading local marketing solutions company, able to serve our customers in ways that would have been unimaginable just a few short years ago. We are stronger and our opportunities are greater than ever before.

And our core business is exceedingly healthy as the public’s usage of radio continues to grow and remains robust. Radio today is one of America’s three dominant reach media, along with television and internet. Just look at the facts:

  • Radio is at an all-time high of 242 million weekly listeners 12+ (93% of the population)
  • Radio reaches more people morning through afternoon than any other medium
  • Radio is thriving in a digital age; 70% of listeners follow their favorite stations and personalities on social media
  • A new USC Study shows 82% of Americans have a “personal” relationship with their favorite radio personalities

Earlier this year, Anthony Young, the CEO of Mind Share North America, one of the country’s largest advertising agencies, defined radio as a “unique mobile, hyper-local, multi-platform channel that drives word of mouth and delivers scalable brand marketing campaigns for advertisers.”

What a bold vision of how far radio has grown and evolved in recent years. Our core strength hasn’t changed one bit – great brands and personalities engaging, entertaining, and informing our audiences with compelling audio content. That is the heart of who we are and what we do. But today, with the addition of our multiple digital tools and platforms, we have broadened and deepened our engagement of our audiences in many interesting and powerful new ways. As a result, we have emerged as a leading local marketing solutions company, able to serve our customers in ways that would have been unimaginable just a few short years ago. We are stronger and our opportunities are greater than ever before.