Miami, FL – On January 1, 2016, Entercom South Florida introduced the all-new 102.7 The Beach to South Florida. The new station will feature classic hits with an exciting, current and upbeat delivery to an active and engaged audience.
“102.7 The Beach encompasses all that South Florida is… it is fun, upbeat and will feature music that is the soundtrack for our lives,” said Doug Abernethy, Vice President/Market Manager of Entercom South Florida. “This new station will offer listeners and advertisers tremendous ways to connect with audiences on air, online and at events throughout South Florida.”
Entercom South Florida’s Program Director Pattie Moreno commented, “102.7 The Beach will feature captivating local personalities, fun content, feel good music and world class events to engage with our fans at multiple touchpoints.”
Look for the all-new 102.7 The Beach to announce irresistible, talented on air personalities in the next phase of the all-new 102.7 The Beach!
Entercom Communications Corp. (NYSE: ETM) is the fourth-largest radio broadcasting company in the United States, with a portfolio of 125 highly rated radio stations in 27 top markets across the country. Known for developing unique and highly successful locally programmed stations, Entercom’s brands reach and engage close to 40 million people each week, delivering a curated mix of outstanding local personalities and a broad range of compelling music, news, talk and sports content.
Founded in 1968, Philadelphia-based Entercom also operates hundreds of events each year attracting millions of attendees, and provides customers with a broad range of digital marketing solutions through its SmartReach Digital products.