Playing hit based rock music from the 80’s, 90’s and 2000’s
Pittston, PA —Today at 7:00 AM, Entercom Wilkes-Barre/Scranton launched the newest member of its broadcasting family, the new Max 102 FM. This new station will feature hit based rock music from the 80’s, 90’s, and early 2000’s uniquely delivered to Northeast PA by local personalities and with limited commercial interruptions.
“This is an exciting time for our company, our listeners, and our advertisers,” said Ryan Flynn, Vice President and General Manager of Entercom Wilkes-Barre/Scranton. “The New Max 102 will deepen our connection to Northeast PA with a fun new approach to rock music”. Flynn added “In addition to its unique music position, Max 102 will play about half the commercials of other radio stations in the market after the promotional launch, which will be a big point of differentiation for the brand long term”.
The new MAX 102 will reach listeners where they live, work, commute, and shop: On-air, on-line, on-site, as well as on mobile devices, and social media sites. Attracting both men and women with the best rock hits, this fun and entertaining radio station will feature legendary artists like Bon Jovi, Def Leppard, and Pearl Jam as well as contemporary rock greats like Fall Out Boy and Kings of Leon.
The new Max 102 launches with 5,000 songs commercial free and an aggressive and targeted marketing push to quickly grow its audience.
Entercom Communications Corp. (NYSE: ETM), is the fourth-largest radio broadcasting company in the United States with a portfolio that, including the announced acquisition of Lincoln Financial Media, boasts over 125 highly-rated radio stations in 26 top markets across the country. Known for developing unique and highly successful locally programmed stations, Entercom’s brands reach and engage close to 40 million people each week, delivering a curated mix of outstanding local personalities and a broad range of compelling music, news, talk and sports content.
Founded in 1968, Philadelphia-based Entercom also operates hundreds of events each year, attracting millions of attendees, and runs a full-service digital marketing division, SmartReach Digital, providing customers with a broad range of digital marketing solutions.